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Every day I am amazed by the number of people on Twitter, Facebook and other social media outlets who bombard their followers with sales pitches. There is no effort made to get to know the people they are trying to sell to and no communication other than those geared at getting a “fast close”.
Last week at Incentive Works, Gary Vaynerchuk used the analogy that these people are acting like 19 year old boys. They have no interest in getting to know you, they just want to seal the deal and move on. He could not have been more right!
Social media can be a fantastic sales tool when used correctly. You just have to slow down and remember the “social” part. Most people follow you because they already have an interest in you, your service, your product or your company. Get to know them a bit and build a relationship with them before you rush in.
If you follow these simple steps the close will come on its own. You will find that people trust you and are more confident in your ability to help them and others in their own circle of friends. No more fumbling, stumbling and rushing to the close. Communicate and banish that 19 year old boy from your business strategy forever!
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