“I hired Lisa as a consultant for my business. Lisa has the amazing ability to make you re-assess your business with the end in mind. She is an entrepreneur who really thinks outside of the box and can help you bring your business to the next level! I strongly recommend Lisa if you want to grow and expend your business.”
Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
Many elements combine to help create your brand. It’s not just a logo or image of you. It’s not even a tagline or catchphrase. Your brand is a combination of all the above and so much more. In its simplest form, your brand is how others perceive you. Your brand is the way you carry yourself, how you treat others, the words you use, and the way you present yourself to the world. If you…
Starting an online business takes dedication and hard work. It also takes time to lay a foundation that will help you meet your goals and be successful because a great idea without proper planning, marketing, and exposure will most likely be nothing more than a great idea. There are four things you must have in order to launch a successful online business: 1. Business Model It’s true that you can start an online business with…
You probably have the same questions about social media as everyone else, like: “When is it the right time to post?” “How often or how long do I need to be online?” “Why would I even bother with Social Media? Will it really work for my business?” A vital part of successful Social Networking is knowing how often to promote your business and engage and connect with your audience online, because when and how you…
Are you one of the many business people out there who says “Social Media just takes up too much time!”? It’s ok, you are not alone. And, even better? YOU can change this misconception and make Social Media work for you without spending a lot of time on it. Even if you know about Social Media, you may not be sure about all of the different platforms that are out there and you may not…
Have you considered what features make you distinct from your competition? What is it that makes you memorable and unique, both in person and online? Your brand is what defines you and you need to be absolutely positive that it represents you well because it is your first impression. So how do you create your brand? You look at what works for others and what doesn’t and you use that to your advantage. You look…
Are you limiting the engagement you get from your customers by telling them which social media site they have to use to share photos? Think about why you use the Social Media channels you use and which ones you prefer. Are you a Tweeter? A Facebook fanatic? Maybe you prefer Pinterest or Instagram? Your customers have a preference too. Your ability to engage them where they like to hang out is critical for success. When…
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Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
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