“Lisa is a whiz at Social Media marketing – her executive program is the perfect 1-1 coaching and mentoring for busy entrepreneurs. Lisa shows you how to identify your target audience, build relationships on line professionally, create more revenue and get results quickly! At the same time, you will have fun making your business more profitable on line. I highly recommend Lisa’a group workshops or 1-1 executive program!”
Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
Starting an online business takes dedication and hard work. It also takes time to lay a foundation that will help you meet your goals and be successful because a great idea without proper planning, marketing, and exposure will most likely be nothing more than a great idea. There are four things you must have in order to launch a successful online business: 1. Business Model It’s true that you can start an online business with…
The most important number for you to wrap your head around in business is your conversion rate because it is the key to accelerating your growth. (This is a bit of a sneak peak on some of what I will be sharing in The Pilot Project) If you ever wondered why your business is not moving in the direction it should, it is most likely because you do not understand this number. Conversion rate, in…
If you’re going to be effective using social media for your organization, you need to have a plan – a content plan. There are lots of ways to generate content and it doesn’t have to be difficult. Watch this week’s Shop Talk to learn a few tricks to make content planning easy and sustainable. Don’t get caught trying to “wing it” at the last minute… you know it doesn’t always work!
Are you one of the many business people out there who says “Social Media just takes up too much time!”? It’s ok, you are not alone. And, even better? YOU can change this misconception and make Social Media work for you without spending a lot of time on it. Even if you know about Social Media, you may not be sure about all of the different platforms that are out there and you may not…
Have you considered what features make you distinct from your competition? What is it that makes you memorable and unique, both in person and online? Your brand is what defines you and you need to be absolutely positive that it represents you well because it is your first impression. So how do you create your brand? You look at what works for others and what doesn’t and you use that to your advantage. You look…
Are you limiting the engagement you get from your customers by telling them which social media site they have to use to share photos? Think about why you use the Social Media channels you use and which ones you prefer. Are you a Tweeter? A Facebook fanatic? Maybe you prefer Pinterest or Instagram? Your customers have a preference too. Your ability to engage them where they like to hang out is critical for success. When…
As Featured In ...
Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
Recent Comments