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Does Your Brand Represent You Well on Facebook?

Does Your Brand Represent You Well on Facebook?

Many elements combine to help create your brand. It’s not just a logo or image of you. It’s not even a tagline or catchphrase. Your brand is a combination of all the above and so much more. In its simplest form, your brand is how others perceive you. Your brand is the way you carry yourself, how you treat others, the words you use, and the way you present yourself to the world. If you…

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4 Things You MUST Have Before Starting Any Online Business

4 Things You MUST Have Before Starting Any Online Business

Starting an online business takes dedication and hard work. It also takes time to lay a foundation that will help you meet your goals and be successful because a great idea without proper planning, marketing, and exposure will most likely be nothing more than a great idea. There are four things you must have in order to launch a successful online business: 1. Business Model It’s true that you can start an online business with…

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How to Really Engage With Your Audience Through Social Media

How to Really Engage With Your Audience Through Social Media

You probably have the same questions about social media as everyone else, like: “When is it the right time to post?” “How often or how long do I need to be online?” “Why would I even bother with Social Media? Will it really work for my business?” A vital part of successful Social Networking is knowing how often to promote your business and engage and connect with your audience online, because when and how you…

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Do You Make Numbers Harder Than They Need to Be?

Do You Make Numbers Harder Than They Need to Be?

The most important number for you to wrap your head around in business is your conversion rate because it is the key to accelerating your growth. (This is a bit of a sneak peak on some of what I will be sharing in The Pilot Project) If you ever wondered why your business is not moving in the direction it should, it is most likely because you do not understand this number.  Conversion rate, in…

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Facebook COO Sheryl Sandberg – Why We Have Too Few Women Leaders

Facebook COO Sheryl Sandberg – Why We Have Too Few Women Leaders

The numbers never lie and, though we live in a world now where we see many successful women, the hard reality is that most are still not making it to the top of their professions. Below are some updated numbers from 2013: Of 195 “States” recognized by the United Nations, only 20 have female Heads of State Of all people in National Parliaments, only 19% are women Though women make up more than half of…

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Brand Lessons You Can Learn From Oprah

Brand Lessons You Can Learn From Oprah

Have you considered what features make you distinct from your competition? What is it that makes you memorable and unique, both in person and online? Your brand is what defines you and you need to be absolutely positive that it represents you well because it is your first impression. So how do you create your brand? You look at what works for others and what doesn’t and you use that to your advantage. You look…

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