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How to Really Engage With Your Audience Through Social Media

How to Really Engage With Your Audience Through Social Media

You probably have the same questions about social media as everyone else, like: “When is it the right time to post?” “How often or how long do I need to be online?” “Why would I even bother with Social Media? Will it really work for my business?” A vital part of successful Social Networking is knowing how often to promote your business and engage and connect with your audience online, because when and how you…

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Shop Talk – 3 Simple Ways to Get Started Doing Content in Your Business

Shop Talk – 3 Simple Ways to Get Started Doing Content in Your Business

If you’re going to be effective using social media for your organization, you need to have a plan – a content plan. There are lots of ways to generate content and it doesn’t have to be difficult. Watch this week’s Shop Talk to learn a few tricks to make content planning easy and sustainable. Don’t get caught trying to “wing it” at the last minute… you know it doesn’t always work!

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Brand Lessons You Can Learn From Oprah

Brand Lessons You Can Learn From Oprah

Have you considered what features make you distinct from your competition? What is it that makes you memorable and unique, both in person and online? Your brand is what defines you and you need to be absolutely positive that it represents you well because it is your first impression. So how do you create your brand? You look at what works for others and what doesn’t and you use that to your advantage. You look…

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Shop Talk – How to Maximize Photo Sharing for Your Audience

Shop Talk – How to Maximize Photo Sharing for Your Audience

Are you limiting the engagement you get from your customers by telling them which social media site they have to use to share photos? Think about why you use the Social Media channels you use and which ones you prefer. Are you a Tweeter? A Facebook fanatic? Maybe you prefer Pinterest or Instagram? Your customers have a preference too.  Your ability to engage them where they like to hang out is critical for success. When…

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Moving the Needle in Your Business

Moving the Needle in Your Business

How do you measure what matters in your business without getting stuck in analysis paralysis mode? Do you start the year by looking at what you would like to generate in income and then break it down into small chunks so you can figure out how to get there? For example, if you wanted to do 100K in sales, you can either close your eyes and pray that you get there… or you can break…

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The Pilot Project

The Pilot Project

Please enter your name and email address below to be notified of the Pilot Project relaunch. First Name * Email * Add Me To The List! My privacy promise to you – I will never sell, rent or give your information away, ever! I’m not sure if you own your own business or if you are an employee somewhere but you care about results or you wouldn’t be reading this right now. You probably know…

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