Many elements combine to help create your brand. It’s not just a logo or image of you. It’s not even a tagline or catchphrase. Your brand is a combination of all the above and so much more. In its simplest form, your brand is how others perceive you. Your brand is the way you carry yourself, how you treat others, the words you use, and the way you present yourself to the world. If you…
Has Social Media become the new Customer Service Channel? Is your company prepared to handle a customer service problem in a public forum? Social Media is brilliant. It has the ability to amplify your message so you can reach your customers in ways you never would have considered ten years ago. You can market, run contests, have sales offers and communicate directly with the people who buy from you. But what happens when your customer…
Are you using social media, texting and/or other technology to enhance your customers’ experience with your company? I’ve said it before but it bears repeating – your customers are posting, tweeting, texting, pinning and chatting about you, regardless of whether you are present. Today’s technology provides the perfect forum for you to respond to customer concerns, complaints, or praise for all the world to see! Even better, mobile and social media are two of the…
Right now, stop everything you’re doing and think of the absolute best customer service experience you have ever had. What about that experience sticks in your memory? Was it the environment? Or maybe it was the salesperson or company representative? Perhaps it was the product alone that made the experience so great? Even more likely, it was a combination of all the above. Whatever your experience was, it left a lasting impression on you and…
Strong, strategic content is the driving force behind every successful social media plan. Whether you are using social media to increase traffic to your site, build your brand, enhance your reputation, connect with your market or inform your audience, you must have the right kind of content for your audience because if you don’t, they don’t have a reason to continue listening to what you have to say. Whether it is in a Facebook post,…
Have you ever seen an image on another blog post or in a Google search and wanted to use it for your own blog, newsletter, website, etc.? Did you know that using images you find on the internet without prior permission and giving proper credit is copyright infringement? You’re not the only one, because every day business owners and companies just like yours receive notices and hefty fines from groups like Getty Images and even…
As Featured In ...
Recent Comments