“Lisa is an incredibly talented entrepreneur, who also has the background and experience working with large, multi-channel and multi-location businesses to set up systems and processes to get the job done. Lisa’s passion is in delivering superior service, she has incredibly high standards and can rally a team to excellence!! Lisa is a pioneer in using new media to market and drive business. I would highly recommend Lisa’s superb work to anyone.”Jane Nugent
Benefit Cosmetics Canada
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Why Free is Too Expensive Feb 10, 2011
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How to Start a “Stop Doing” List Sep 1, 2011
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10 Dumb Things People Do To Their Reputation Online Jan 26, 2012
How to Make Your Facebook Group Work
Facebook Groups can be either a blessing or a curse. It all depends on how they are used. Most Facebook users do not like that they can be added to any group without their permission and that it is up to them to leave the group if they do not like it. Facebook Groups have the potential to be one of the best tools available to people with the right skill set, especially given the…
Ask Lisa – What is the difference between Closed and Secret Groups on Facebook?
Q: What is the difference between Closed and Secret Groups on Facebook? A: A closed group is a group that you can search for and find on Facebook. You can even view members but it requires you to get permission to be part of the group. A secret group is hidden from the general public. The only way you can know about it is to be added by the administrator. The best option for…
Five Ways to WordPress Your Marketing
Just this week on my Facebook Page I asked a question. I asked you to rate your marketing efforts on a scale of 1-10. Each person who responded rated themselves at 5 or below. If you feel this way, I can understand your frustration and I know it is NOT fun. I have been there too. I have spent huge amounts of money marketing my business in ways that did not work. I know the…
Ask Lisa – How do I create an opt-in form for my website or a tab on my Facebook Page
Q: How do I create an opt-in form for my website or a tab on my Facebook Page? A: This depends on what you use to manage your list and email marketing. Whatever service you use whether Constant Contact, MailChimp, Infusionsoft (this is the platform I use) or another, they will have an area for you to create your opt-in form and then it will give you the code needed for adding that to…
When is Free Not Too Expensive?
Last week, I ran my most popular blog post on “Why Free is Too Expensive” and I was inundated with comments, emails, facebook messages and tweets about how much my message resonated with you. While I stick to my guns on that post, I want to double back now and talk about when offering something in your business for free makes sense. Because, there are times when it’s the right thing to do. Free should…
Social and the City
I’ve had an amazing time in NYC this week! I wish you could have been there with me, but since you couldn’t, I wanted to share a bit of the Big Apple with you!
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