“Lisa gave a very detailed workshop on social marketing and I came away with ideas I could implement immediately. I would work with Lisa on any project I was involved in.”
Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
Sometimes you just need to block people, or some of the intrusive things they do on Facebook. There is no shame in doing this. In fact, in some cases my clients have discussed serious privacy concerns that could impact their safety when it comes to Facebook — so making sure that you know exactly how to do this is important. Understanding how to edit your privacy settings is key to controlling who can see what…
Has Social Media become the new Customer Service Channel? Is your company prepared to handle a customer service problem in a public forum? Social Media is brilliant. It has the ability to amplify your message so you can reach your customers in ways you never would have considered ten years ago. You can market, run contests, have sales offers and communicate directly with the people who buy from you. But what happens when your customer…
With the number of Facebook users going up (it’s now over a billion monthly active users!) it’s harder than ever to get views on your Facebook page. There is increasing competition for space on the newsfeed and it’s getting harder and harder to get noticed. I will be going really deep into this topic during my upcoming Live Facebook for Business Event in Ottawa. If you’re joining me (click here to register) you’re going to…
Are you using social media, texting and/or other technology to enhance your customers’ experience with your company? I’ve said it before but it bears repeating – your customers are posting, tweeting, texting, pinning and chatting about you, regardless of whether you are present. Today’s technology provides the perfect forum for you to respond to customer concerns, complaints, or praise for all the world to see! Even better, mobile and social media are two of the…
Are you one of the millions of business owners who would rather hide from the numbers within your business than actually track your sales? You may not realize just how damaging this can be for your business. If you aren’t tracking your sales, you have no way of gauging the success of your business or budgeting to spend money on it. Even more importantly, not keeping up with the numbers could get you a dreaded…
Starting an online business takes dedication and hard work. It also takes time to lay a foundation that will help you meet your goals and be successful because a great idea without proper planning, marketing, and exposure will most likely be nothing more than a great idea. There are four things you must have in order to launch a successful online business: 1. Business Model It’s true that you can start an online business with…
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Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
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