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Avoiding Twitter? Here are Three Easy Steps to Get Results

Avoiding Twitter? Here are Three Easy Steps to Get Results

Do you feel like Twitter just isn’t the right social platform for you and your business? A lot of business owners avoid getting on social media because it feels overwhelming and it often feels like something that won’t produce the results they need. For those entrepreneurs who are using Twitter, especially for business, they understand the value that exists on the platform when you use it in a highly leveraged way to get results. Here…

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4 Things You Must Do Before You Launch Anything

4 Things You Must Do Before You Launch Anything

How many times have you launched something, only to have little to no success with it? All too often, we put the cart before the horse and we find ourselves feeling frustrated, disappointed and angry about the way our launch went. So, what should you do before you launch? The Test Drive Analogy I really want you to take a moment to stop and think about this. You would not walk into Mercedes dealership and…

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Why You Need to Consider Hours for Dollars as Part of Your Launch Strategy

Why You Need to Consider Hours for Dollars as Part of Your Launch Strategy

Alright, let’s talk a little bit about trading hours for dollars. When did trading hours for dollars all of a sudden become so taboo? It’s like people think that working one on one with your customers is a bad thing. “Oh my God! I’m doing too many hours for dollars.” Can you imagine if every single hairdresser on the planet decided to move to a leverage model and the only way that you could get…

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How to Handle a Business Break Up

How to Handle a Business Break Up

Navigating relationships in business is never easy, especially when you reach a point where you have outgrown a relationship with someone. When this happens, it feels awkward and uncomfortable and often, it’s much easier to just stick your head in the sand and pretend it’s not happening. When you start to attain higher levels of success in your business, and you start to expand your ideas around what works for you, some of the people…

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It Takes Confidence to Build Confidence

It Takes Confidence to Build Confidence

It feels hard to portray yourself as a confident person when you don’t feel confident. This is especially true when you start a business and you really want to attract customers. When you don’t feel super confident, because you don’t have a lot of experience, it can become a barrier to getting started. Your lack of confidence becomes a self-fulfilling prophecy. You don’t feel confident because you don’t have experience so you avoid situations because…

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Power Your Online Business

Power Your Online Business

When I first started marketing online, I remember wanting to know the business of the business. What that meant to me was, what resources do people use to make it all work. Being a Canadian business that serves clients all over the world, sometimes it is not as simple to find the right resources as one might think. Since 2010, I have tried a lot of different resources to figure out what works best. Some of…

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