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Facebook Images Explained

Facebook Images Explained

  People process visuals 60,000 times faster than text. So, when we look at the type of content we share on social media, strong visuals can make a huge difference to overall performance. While some social networks rely more heavily on photos (Instagram, Pinterest and Facebook, for example), most of the other platforms utilize photos in some way. Understanding how to maximize the space is crucial to getting the best results from each platform. There…

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Skyrocket Your E-mail Open Rate

Skyrocket Your E-mail Open Rate

E-mail marketing can be a tricky landscape to navigate. With the rules ever-changing and technology evolving, it can be difficult to stay on top of what works. Last week’s blog was focused on the changes I have recently made to my newsletter to test delivery rate, open rate and click through rate. I sent our first newsletter out last week on a very pared down template — no images and just one link. The stats…

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How to Get Your Emails Seen in Gmail

How to Get Your Emails Seen in Gmail

If you’re on my newsletter list, you may have noticed that the format has changed this week. The change is a big one — we have stripped away the images, dropped down to fewer links and pared down the text to be as plain as possible, without going to a completely “plain text only” email. Why? This change may seem counter-intuitive to some. When it comes to marketing, we’re often told that we need to…

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I’m Not Special

I’m Not Special

There are certain people you look at and you immediately know they have a little something going on. You know who I’m talking about, the ones you just can’t help but notice because they light up a room, know just the right way to answer a question, float effortlessly through life…it’s almost as if, they sparkle. They are special. And then there’s you and me. I had no delusions about my being “special.” In fact,…

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Build a Stellar Community Using Facebook Groups

Build a Stellar Community Using Facebook Groups

Most people love the idea of creating a community of raving fans around their business but few understand how to go about it in a way that creates impact. Facebook groups can be a fantastic community-building tool when you know how to use them and how to leverage them. Here are eleven tips to help you build a stellar community using Facebook groups. 1. Set Up a Closed Group Why closed? Groups require leadership and…

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Social Media Burnout

Social Media Burnout

Social media is a tool. It is a tool to help you build relationships and connect with others online. It’s open twenty-four hours a day and, if you own a smart phone, you may find you are highly connected. You may be finding that you are too connected and without even realizing it, social media may be consuming your life. You wake up in the morning, grab your phone, scroll through Facebook, check Twitter, back…

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