“Lisa is an incredibly talented entrepreneur, who also has the background and experience working with large, multi-channel and multi-location businesses to set up systems and processes to get the job done. Lisa’s passion is in delivering superior service, she has incredibly high standards and can rally a team to excellence!! Lisa is a pioneer in using new media to market and drive business. I would highly recommend Lisa’s superb work to anyone.”
Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
Starting an online business takes dedication and hard work. It also takes time to lay a foundation that will help you meet your goals and be successful because a great idea without proper planning, marketing, and exposure will most likely be nothing more than a great idea. There are four things you must have in order to launch a successful online business: 1. Business Model It’s true that you can start an online business with…
The most important number for you to wrap your head around in business is your conversion rate because it is the key to accelerating your growth. (This is a bit of a sneak peak on some of what I will be sharing in The Pilot Project) If you ever wondered why your business is not moving in the direction it should, it is most likely because you do not understand this number. Conversion rate, in…
The numbers never lie and, though we live in a world now where we see many successful women, the hard reality is that most are still not making it to the top of their professions. Below are some updated numbers from 2013: Of 195 “States” recognized by the United Nations, only 20 have female Heads of State Of all people in National Parliaments, only 19% are women Though women make up more than half of…
Are you limiting the engagement you get from your customers by telling them which social media site they have to use to share photos? Think about why you use the Social Media channels you use and which ones you prefer. Are you a Tweeter? A Facebook fanatic? Maybe you prefer Pinterest or Instagram? Your customers have a preference too. Your ability to engage them where they like to hang out is critical for success. When…
How do you measure what matters in your business without getting stuck in analysis paralysis mode? Do you start the year by looking at what you would like to generate in income and then break it down into small chunks so you can figure out how to get there? For example, if you wanted to do 100K in sales, you can either close your eyes and pray that you get there… or you can break…
The worst thing you can do when someone complains about your business through social media is to take it personally and get emotional. If you take that approach, you may win the battle but you won’t win the war. What you really want is to end up with a happy customer. Let me share my three tips for helping you turn complaints into opportunities. Did you see the first part of this topic? See: Preparing…
As Featured In ...
Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
Recent Comments