Right now, stop everything you’re doing and think of the absolute best customer service experience you have ever had. What about that experience sticks in your memory? Was it the environment? Or maybe it was the salesperson or company representative? Perhaps it was the product alone that made the experience so great? Even more likely, it was a combination of all the above. Whatever your experience was, it left a lasting impression on you and…
You probably have the same questions about social media as everyone else, like: “When is it the right time to post?” “How often or how long do I need to be online?” “Why would I even bother with Social Media? Will it really work for my business?” A vital part of successful Social Networking is knowing how often to promote your business and engage and connect with your audience online, because when and how you…
The most important number for you to wrap your head around in business is your conversion rate because it is the key to accelerating your growth. (This is a bit of a sneak peak on some of what I will be sharing in The Pilot Project) If you ever wondered why your business is not moving in the direction it should, it is most likely because you do not understand this number. Conversion rate, in…
If you’re going to be effective using social media for your organization, you need to have a plan – a content plan. There are lots of ways to generate content and it doesn’t have to be difficult. Watch this week’s Shop Talk to learn a few tricks to make content planning easy and sustainable. Don’t get caught trying to “wing it” at the last minute… you know it doesn’t always work!
Are you one of the many business people out there who says “Social Media just takes up too much time!”? It’s ok, you are not alone. And, even better? YOU can change this misconception and make Social Media work for you without spending a lot of time on it. Even if you know about Social Media, you may not be sure about all of the different platforms that are out there and you may not…
Have you considered what features make you distinct from your competition? What is it that makes you memorable and unique, both in person and online? Your brand is what defines you and you need to be absolutely positive that it represents you well because it is your first impression. So how do you create your brand? You look at what works for others and what doesn’t and you use that to your advantage. You look…
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