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Does Your Brand Represent You Well on Facebook?

Does Your Brand Represent You Well on Facebook?

Many elements combine to help create your brand. It’s not just a logo or image of you. It’s not even a tagline or catchphrase. Your brand is a combination of all the above and so much more. In its simplest form, your brand is how others perceive you. Your brand is the way you carry yourself, how you treat others, the words you use, and the way you present yourself to the world. If you…

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How to Block People, Games and Invites on Facebook

How to Block People, Games and Invites on Facebook

Sometimes you just need to block people, or some of the intrusive things they do on Facebook. There is no shame in doing this. In fact, in some cases my clients have discussed serious privacy concerns that could impact their safety when it comes to Facebook — so making sure that you know exactly how to do this is important. Understanding how to edit your privacy settings is key to controlling who can see what…

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How to Handle Customer Service Problems on Your Facebook Page

How to Handle Customer Service Problems on Your Facebook Page

Has Social Media become the new Customer Service Channel?  Is your company prepared to handle a customer service problem in a public forum? Social Media is brilliant.  It has the ability to amplify your message so you can reach your customers in ways you never would have considered ten years ago. You can market, run contests, have sales offers and communicate directly with the people who buy from you. But what happens when your customer…

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How to Get Your Posts Seen on Facebook

How to Get Your Posts Seen on Facebook

With the number of Facebook users going up (it’s now over a billion monthly active users!) it’s harder than ever to get views on your Facebook page. There is increasing competition for space on the newsfeed and it’s getting harder and harder to get noticed. I will be going really deep into this topic during my upcoming Live Facebook for Business Event in Ottawa. If you’re joining me (click here to register) you’re going to…

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What You Need to Know About Customer Service and Social Media

What You Need to Know About Customer Service and Social Media

Are you using social media, texting and/or other technology to enhance your customers’ experience with your company? I’ve said it before but it bears repeating – your customers are posting, tweeting, texting, pinning and chatting about you, regardless of whether you are present. Today’s technology provides the perfect forum for you to respond to customer concerns, complaints, or praise for all the world to see! Even better, mobile and social media are two of the…

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How to Get More Followers On Twitter

How to Get More Followers On Twitter

Are you sending Tweet after Tweet but not getting any new followers? Are you tempted by all those “get a thousand followers in minutes” ads you see in emails and across the web (even in your Twitter messages!)? Stop! Don’t fall into that trap! You really can grow your list of Twitter followers the RIGHT way through engagement and conversation! This week I’m sharing my two favorite ways to get new followers on Twitter and…

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