“Lisa gave a very detailed workshop on social marketing and I came away with ideas I could implement immediately. I would work with Lisa on any project I was involved in.”
Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
Has Social Media become the new Customer Service Channel? Is your company prepared to handle a customer service problem in a public forum? Social Media is brilliant. It has the ability to amplify your message so you can reach your customers in ways you never would have considered ten years ago. You can market, run contests, have sales offers and communicate directly with the people who buy from you. But what happens when your customer…
With the number of Facebook users going up (it’s now over a billion monthly active users!) it’s harder than ever to get views on your Facebook page. There is increasing competition for space on the newsfeed and it’s getting harder and harder to get noticed. I will be going really deep into this topic during my upcoming Live Facebook for Business Event in Ottawa. If you’re joining me (click here to register) you’re going to…
Are you using social media, texting and/or other technology to enhance your customers’ experience with your company? I’ve said it before but it bears repeating – your customers are posting, tweeting, texting, pinning and chatting about you, regardless of whether you are present. Today’s technology provides the perfect forum for you to respond to customer concerns, complaints, or praise for all the world to see! Even better, mobile and social media are two of the…
Are you sending Tweet after Tweet but not getting any new followers? Are you tempted by all those “get a thousand followers in minutes” ads you see in emails and across the web (even in your Twitter messages!)? Stop! Don’t fall into that trap! You really can grow your list of Twitter followers the RIGHT way through engagement and conversation! This week I’m sharing my two favorite ways to get new followers on Twitter and…
Are you sick and tired of logging onto Facebook only to find that someone has added you to yet another group that you didn’t ask to be a part of? Or, is it finally time for you to leave the group you joined months ago that’s become nothing but a spam free-for-all? I completely get how you might be feeling about Facebook Groups. Sometimes it can be confusing and more than a little frustrating trying…
Every single day on Facebook there are 2.7 billion likes. No, that isn’t a typo. 2.7 billion times a day, the “like” button is clicked on a page, image, status, video, etc. So, here’s a question for you. Are YOU doing anything “likeable” on Facebook these days? With numbers like that you must be wondering why it’s so hard to get more likes. Why is it that so many pages, posts and images go unviewed, unshared…
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Why Free is Too Expensive Feb 10, 2011
Shop Talk – Get Your Gravatar On! Aug 27, 2012
How to Start a “Stop Doing” List Sep 1, 2011
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