Shop Talk – Why Silo Marketing is Not a Good Business Practice

This Silo Marketing has got to stop — it’s becoming an epidemic.

Facebook is not a strategy and neither is Twitter. Marketing should be part of your Business Strategy and should include how you engage, serve and interact with your customers.

You have many channels by which your customers interact with you on a daily basis and figuring out how to integrate all of them into an exceptional experience should keep you awake at night.

“Spray and pray” marketing is a thing of the past. Today’s smart business owners understand the need to look at the big picture and serve their customers well no matter the channel they choose to interact with.

We are all busy though and with busyness comes forgetfulness.

Having a Facebook and Twitter account does not excuse you from answering the phone when your customer calls.

And having a Facebook page that you never check is not helping you create better relationships with your customers either.

It all has to work together or your efforts will not pay off. How are you making it ALL work?

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Comments (6)
  • Avatar

    Chetan Oct 30 2012 - 5:42 am Reply

    This chetan from india I m also in digital marketing.
    I agree with you and experiencing the same in india.
    whatever experience you got in newyork is really surprising.

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    Annika Ek Oct 30 2012 - 9:19 am Reply

    Thanks Lisa for sharing your marketing wisdom. Love how you connect the dots between the physical store and online marketing and how they must work together for best results.

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    Laura Oct 30 2012 - 11:05 am Reply

    Thanks for this and I love your videos.
    How do we start cross marketing with our various SM platforms.

    • Avatar

      Lisa Oct 30 2012 - 1:17 pm Reply

      Hi Laura
      I think this happens when you entire strategy encompasses all the touch points you have with your clients and what role they play – engagement, outreach, sales etc. When you look at the big picture and ask yourself how each platform supports that it becomes easier. Good topic for my next blog!

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    Christian Laverne Nov 5 2012 - 11:55 pm Reply

    Very well written, it is a world where we tend to forget that it all has to come together to work. We’ve just started to add Facebook business to the mix,,,, we will still be answering the phone though :)

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